One of our favorite situations is when a client approaches us with big ideas. They want something… different. They want something… new. They want to appeal to their audience in a visceral way. They want to share their vision, not simply share facts or information. We recently had the privilege to work with The Palacios Group, a premiere real-estate group in the South Santa Clara County region and they have a BIG vision.
Of course they buy and sell homes for their clients, and they have a strong reputation in the community to back it up. However, when they approached us they said that they want people to imagine their future LIFESTYLE not simply their future house. We immediately understood what they meant from a visual narrative point-of-view and so we proceeded to work on script and visuals that would emphasize that idea. Within a few weeks their 30-second commercial spot landed in local movie theaters just in time for the summer movie season.