It all began on day 2 of filming a mobile device demo project. We knew that we needed to film a long list of demonstration steps, that were to include wide shots of a user as well as device closeup shots. Our allotted timeframe would preclude the ability to make time-draining camera setup changes. We also wanted to avoid shooting with multiple cameras, if possible, to reduce production and post-production costs for our client. We hired veteran DP, Marco Solorio, to add his expert knowledge of the 4K format to our production. We discovered that by filming with his Blackmagic Production 4K camera, we could actually produce a clean wide shot AND crop into a closeup without any quality loss on a 1080p project. This meant that our client could ultimately enjoy the benefits of “two camera shots”, at sharp 1080p results, with only a single, continuous shot.